Latest Bedding Privacy Policy

This Privacy Policy explains how Latest Bedding (“Latest Bedding,” “we,” “us,” or “our”), collects, uses, discloses and otherwise processes personal information when you visit or use https://latestbedding.com, purchase our products, create an account, communicate with us, visit our showroom, interact with our advertisements, or otherwise engage with us (collectively, the “Services”).

This Policy does not apply to the privacy practices of third parties that we do not control. Additional notices may apply at the point where personal information is collected. If an additional notice conflicts with this Policy, the additional notice will govern for that collection.

Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

·    Contact and identity information, such as your name, email address, telephone number, billing and shipping addresses, account identifier and login information.

·    Order and commercial information, such as products viewed, cart activity, purchases, returns, refunds, discounts, gift-card activity, preferences and transaction history.

·    Payment information. Payment-card and other payment information is collected and processed by our payment providers. We generally receive transaction details and limited payment information, such as payment type and the last digits of a card, rather than full card credentials.

·    Customer-service and user content, such as messages, calls, chat communications, survey responses, product reviews, photographs and other content you submit.

·    Device, internet and network activity, such as IP address, browser and device type, device identifiers, operating system, referring URLs, pages viewed, searches, clicks, session activity, timestamps and interactions with our website, emails and advertisements.

·    Approximate location, inferred from an IP address or similar information.

·    Marketing and preference information, such as your subscriptions, advertising preferences, inferred interests and responses to promotions.

·    Fraud-prevention and security information, such as authentication, device and transaction signals used to detect suspected fraud, abuse or security incidents.

·    Other information you choose to provide or that we describe when collecting it.

We do not intend to collect sensitive personal information beyond what is reasonably necessary to provide the Services, process payments, secure accounts and transactions, and comply with law. Please do not send sensitive information through free-form forms, reviews or chat messages.

Sources of personal information

We collect personal information:

·    directly from you;

·    automatically from your browser or device through cookies, pixels, tags, APIs, log files and similar technologies;

·    from our ecommerce, payment, delivery, customer-support, fraud-prevention, analytics and marketing providers;

·    from advertising and social-media platforms;

·    from business partners, affiliates or referral sources; and

·    from publicly available sources where permitted by law.

How we use personal information

We may use personal information to:

·    provide, personalize and improve the Services;

·    process and deliver orders, payments, returns and refunds;

·    create and manage accounts;

·    communicate about orders, requests, accounts and customer service;

·    send marketing communications where permitted and manage your preferences;

·    measure website and campaign performance;

·    personalize content and advertisements and conduct targeted advertising;

·    maintain security, prevent fraud and enforce our policies;

·    comply with legal obligations and respond to lawful requests;

·    establish, exercise or defend legal claims;

·    conduct internal reporting, research and business planning; and

·    support a merger, financing, acquisition, reorganization, bankruptcy or sale of assets, subject to applicable law.

Cookies, pixels and similar technologies

We and our vendors use cookies, pixels, tags, software development tools, local storage, APIs and similar technologies. These technologies may recognize your browser or device and collect information about your visits, purchases and interactions over time and across websites or services.

For example, these technologies may collect or derive your IP address, device and browser identifiers, pages and products viewed, referring page, searches, clicks, cart activity, checkout activity, purchases, timestamps and advertising interactions. In some cases, advertising providers may receive contact information in hashed form for matching, measurement or advertising purposes. Hashing does not necessarily make information anonymous.

We use these technologies for the following purposes:

·    Strictly necessary: operating the website, maintaining security, remembering a cart, processing checkout and providing requested features.

·    Functional: remembering settings, enabling chat, reviews and enhanced site features.

·    Analytics: understanding traffic, use, performance and customer interactions.

·    Advertising: measuring campaigns, limiting repeated ads, building or matching audiences, and delivering ads based on activity over time and across websites or services.

Providers used on our Services may include Shopify and integrations associated with Meta/Facebook, Google, TikTok, Pinterest, Yotpo, ParcelPanel, Chatra and other providers listed in our cookie-preference tool. The providers and technologies may change as our business changes. Our cookie-preference tool is intended to provide the most current list available through the website.

Latest Bedding does not sell personal information for monetary consideration. We disclose personal information only to service providers and other parties necessary to operate our business, fulfill orders, provide customer support, prevent fraud, comply with legal obligations and perform the other purposes described in this Policy. We do not permit service providers to use personal information for their own independent purposes except as disclosed and permitted by applicable law. Certain disclosures to advertising providers may be considered a “sale,” “sharing,” or processing for “targeted advertising” under applicable state privacy laws, even when no money is exchanged. You may opt out as described below.

You can manage nonessential technologies through the Your Privacy Choices link in our website footer. You may also use browser settings, but browser controls may not affect server-side disclosures or technologies on other browsers or devices.

Where required by law, we recognize opt-out preference signals such as Global Privacy Control as a request to opt out of sale/sharing or targeted advertising for the browser or device sending the signal. We do not respond to older “Do Not Track” signals that are not legally recognized or do not provide a clear, standardized choice.

How we disclose personal information

We may disclose personal information to:

·    Vendors and service providers that support ecommerce hosting, payments, fulfillment, delivery, customer service, communications, security, fraud prevention, analytics, reviews, returns and other business operations.

·    Advertising, analytics and social-media partners that measure campaigns, provide analytics, match audiences or deliver targeted advertising, subject to your choices and applicable law.

·    Business and brand partners when needed to provide a requested product, promotion or service.

·    Professional advisers, such as attorneys, accountants, auditors, insurers and financial institutions.

·    Government authorities and other parties when we reasonably believe disclosure is required by law or necessary to protect rights, safety, property, users or the public.

·    Transaction participants in connection with a proposed or completed financing, merger, acquisition, reorganization, bankruptcy, sale or transfer of business assets.

·    Other parties at your direction or with your consent.

We may also disclose aggregated or deidentified information that cannot reasonably be linked to you. We will not attempt to reidentify information that we maintain as deidentified, except as permitted to test our deidentification processes.

State privacy disclosures

The following chart summarizes categories of personal information we may have collected and disclosed during the preceding 12 months. Actual practices depend on your interaction with us.

Category	Examples	Business purposes	Categories of recipients	May be shared or used for targeted advertising?
Identifiers	Name, email, phone, postal address, IP address, device identifiers, account ID	Orders, accounts, service, security, marketing, analytics	Service providers; advertising and analytics partners; professional advisers	Online/device identifiers and, in some cases, hashed contact data may be
Customer records	Contact, account and limited payment-related records	Transactions, customer service, compliance	Payment, ecommerce, fulfillment and support providers	Generally no, except as described for advertising matching
Commercial information	Purchases, returns, products viewed, cart activity and preferences	Fulfillment, personalization, analytics, advertising	Service providers; advertising and analytics partners	Yes, for advertising-related activity where legally defined
Internet or network activity	Browsing, clicks, searches, ad interactions and session information	Site operation, security, analytics and advertising	Technology, security, analytics and advertising providers	Yes, where legally defined
Approximate geolocation	General location inferred from IP address	Localization, security, analytics and advertising	Service providers; analytics and advertising partners	May be
Audio/electronic information	Customer-service calls, chat or submitted images, if collected	Customer service, training, disputes and security	Customer-support and technology providers; advisers	No
Inferences	Likely interests or product preferences	Personalization, analytics and advertising	Service providers; advertising partners	May be
Sensitive personal information	Account credentials or payment information necessary for transactions	Account access, payment, security and legal compliance	Payment, ecommerce, security and fraud providers	No; not used to infer characteristics

 

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your privacy rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

·    confirm whether we process your personal information and obtain access to it;

·    request deletion of personal information;

·    request correction of inaccurate personal information;

·    obtain a portable copy of certain personal information;

·    opt out of sale, sharing, targeted advertising or certain profiling;

·    limit certain uses or disclosures of sensitive personal information;

·    withdraw consent where processing is based on consent;

·    appeal our refusal of a privacy request; and

·    receive equal service and not be discriminated against for exercising a privacy right.

To submit an access, deletion, correction or portability request, contact us at cs@latestbedding.com. To opt out of sale/sharing or targeted advertising, use the Your Privacy Choices link in the website footer.

Please describe your request and provide information reasonably necessary for us to locate your records, verify the request and respond. We will use verification information only for that purpose. If we cannot verify a request, we may be unable to fulfill it. You may use an authorized agent where permitted by law; we may request proof of authorization and, where allowed, direct verification from you.

If we deny your request, residents of states that provide an appeal right may appeal by replying to our decision or emailing cs@latestbedding.com with “Privacy Appeal” in the subject line. If the appeal is denied, we will provide information about any further recourse required by applicable law.

Marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link in the message. You may opt out of marketing text messages by replying STOP or following the instructions in the message. We may still send nonpromotional communications, such as order, account, security and customer-service messages.

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing Services, maintaining transaction and tax records, resolving disputes, preventing fraud, enforcing agreements and satisfying legal obligations. Retention periods vary based on the nature and sensitivity of the information, the purposes for which it is processed, applicable legal requirements and operational needs. We delete or deidentify information when it is no longer reasonably needed, subject to lawful exceptions and backup cycles.

Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you suspect unauthorized account activity.

Children's privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, contact us so that we can take appropriate action. We do not knowingly sell or share personal information of individuals under 16.

Third-party services and links

The Services may contain links to or integrations with third-party websites, applications, social-media platforms and payment services. Their privacy practices are governed by their own notices, not this Policy. We encourage you to review those notices.

International users

Latest Bedding is based in the United States. If you access the Services from another country, your information may be processed in the United States and other countries where our providers operate. Those countries may have privacy laws different from those where you live. Where required, we use appropriate safeguards for international transfers.

Changes to this Policy

We may update this Policy from time to time. We will post the revised Policy and update the effective date. If required by law, we will provide additional notice or obtain consent before a material change takes effect. We encourage you to review this Policy periodically.

Last Updated: Sep. 8, 2026

Contact us

Latest Bedding

107 Gaither Drive, Mount Laurel, NJ 08054. USA

Email: cs@latestbedding.com

Telephone: 609-917-2677

Website: https://latestbedding.com